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| Name | What is a brand really? A new definition. |
| Video Uploader | Video From Let's talk branding |
| Upload Date | This Video Uploaded At 05-01-2021 17:10:34 |
| Video Discription | In this video, I walk you through the concept of 'brand'. What are the common definitions? And how can we make sense of all these perspectives. And finally, I introduce a definition that encompasses all the different aspects of brand. 0:00 Intro 1:13 Research time 4:15 The brand definition quadrant 4:42 Consumer focussed brand definitions 5:19 A brand as a cultural object 5:58 A brand as an individual asset 7:58 A brand as a cultural asset 8:53 A brand is not just a logo 9:40 Time for a new definition APuOVguaMeY |
| Category | Education |
| Tags | Education Download MP4 | Education Download MP3 | Education Download MP4 360p | Education Download MP4 480p | Education Download MP4 720p | Education Download MP4 1080p |
