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| Name | Marketing in Competitive Categories: How to Win |
| Video Uploader | Video From Refine Labs |
| Upload Date | This Video Uploaded At 24-06-2024 17:46:27 |
| Video Discription | Chris was joined by Kyle Coleman, to talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in hyper-competitive industries, from his days at Looker and Clari to his current role at Copy AI. They emphasize the importance of having a unique message and strategy to compel potential customers and drive business success. Kyle shares invaluable insights into the balance between speed and perfection in go-to-market strategies, practical tips on utilizing AI for SEO and content creation, and how to enable smaller marketing teams to punch above their weight with limited resources. -- Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs is here to share experience and knowledge from every different side of the coin, including from special guests and company experts! Subscribe to the Stacking Growth podcast for more context: Apple: https://podcasts.apple.com/us/podcast/stacking-growth-the-b2b-go-to-market-podcast/id1602906578 Spotify: https://open.spotify.com/show/68IrwrTAMubmi6lorDpT4c?si=0efa4dc8d05549fb VXdAm7o7rqo |
| Category | Education |
| Tags | marketing | sales | b2b | agency | design | business |
