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| Name | The History of Influencer Marketing: How TikTok Redirected our Attention |
| Video Uploader | Video From infinite scroll podcast |
| Upload Date | This Video Uploaded At 06-06-2024 23:09:04 |
| Video Discription | This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform. In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology and culture changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life. Timestamps: 6:28 History of influencer marketing 7:04 Coca-Cola redesigns Santa Claus 7:57 Celebrity endorsements 8:07 The introduction of digital influencers: mommy bloggers 9:30 The rise of social media 11:25 How TikTok disrupted the industry 12:56 Case study: Marc Jacobs 15:04 Case study: Poppi 17:12 Case study: Inuit Mailchimp 19:45 Interview with Jeremy Jones Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732 Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow our publication: https://www.tiktok.com/@centennialworld Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources: https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ https://blog.commissionfactory.com/guides/influencer-marketing-history https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html https://grin.co/blog/the-history-of-influencer-marketing/ https://www.aspire.io/blog/the-evolution-of-influencer-marketing https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads) WNlBeIt_3l0 |
| Category | People & Blogs |
| Tags | influencer marketing | history of influencer marketing | 2000s mommy bloggers | alix earle poppi | coca-cola santa claus | tiktok marketing | tiktok influencer marketing | how tiktok changed influencer marketing | lauren meisner | centennial world | infinite scroll podcast | mini scroll podcast | inuit mailchimp australia campaign |
