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| Name | How Condé Nast alter Vogue's content strategy | Digital v.s. Editor-in-Chief |
| Video Uploader | Video From Fashion Brief |
| Upload Date | This Video Uploaded At 13-03-2021 11:19:03 |
| Video Discription | Speaking of fashion media, most of us will think of Vogue, which is one of the media under Condé Nast. This is the go-to media when it comes to fashion in decades. However, due to digitalisation and the pandemic, the publisher needs to face major changes. Since last year the publisher has been doing various strategy adjustments in terms of online presence or the appointment of editor-in-chief. These actions all show the determination to transform the over 100-year-old media house to increase revenues from readers. #CondéNast #Vogue #FashionMedia #ContentStrategy 00:00 Intro of the episode: Condé Nast content strategy 00:48 Print or digital: Digitalisation in the fashion industry 01:28 The birth of Condé Nast Technology Lab in Bangalore 02:10 Example: Condé Nast India production 'The Big Day' 03:58 Status quo of Anna Wintour 05:27 Editor-in-chief exodus 05:39 Leslie Sun (new editor-in-chief Vogue Taiwan) and her content strategy 07:14 Angelica Cheung (former editor-in-chief Vogue China) and her content strategy 08:21 Magaret Zhang (new editor-in-chief Vogue China): brief intro 09:12 Global and local content planning 10:03 Balance between art & commercial: Franca Sozzani (former editor-in-chief Vogue Italy) SOMETHING YOU NEED TO KNOW | CLUBHOUSE & LUXURY BRANDS https://www.youtube.com/watch?v=rfPSBkC29fQ THE SHIFT TO DIGITAL FOR LUXURY BRANDS https://www.youtube.com/watch?v=9GqJo... SOMETHING EXTRA TO WATCH | THE BIG DAY (NETFLIX SERIES) https://www.netflix.com/search?q=the%20big%20day&jbv=81161576 BEHIND EDITOR-IN-CHIEF EXODUS https://www.businessoffashion.com/articles/media/whats-behind-vogues-editor-in-chief-exodus BxAmSgtDapY |
| Category | Education |
| Tags | business of fashion | fashion insights | fashion business analysis | fashion branding strategy | strategic marketing | luxury marketing | luxury branding strategy | luxury business analysis | fashion industry analysis | Digital fashion | Conde Nast Vogue | Vogue editor in chief | Vogue Taiwan | Vogue China | Margaret Zhang vogue China | Leslie sun vogue | Fashion media strategy | Media content strategy | Vogue USA | Anna wintour analysis | Conde Nast Technology Lab | The big day netflix |
