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| Name | Content Marketing Strategy in 7 Minutes |
| Video Uploader | Video From Semrush |
| Upload Date | This Video Uploaded At 02-02-2021 13:57:01 |
| Video Discription | In this video, you'll learn how to create a Content Marketing strategy in just 7 minutes. 🎯 Explore our free content marketing certification courses ► https://smr.sh/KOP Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every. single. day. With so much content out there and demand for new, engaging content growing, it can be hard for someone marketing a small business, running a blog, or helping out clients to know where to begin. Well, this video is going to show you exactly where to start. A great place to start when building a content plan is by taking a look at the competition. Understanding which keywords your competitors are focusing on can clue you in to areas you may be lacking content, and missing out on capturing your potential customers. The first Semrush tool you're going to use is our Keyword Gap Tool. A great tool that compares your site with your competitors’ and shows keywords that you share, and most importantly, ones that you are missing. Now, this tool will actually suggest competitor’s here that you can compare your site to. So, even if you don’t have an exact idea of who to compare yourself to, the tool takes care of that for you. Clicking on a keyword is going to take us to the Keyword Overview tool. This tool shows helpful stats about that particular keyword, such as search volume and difficulty score. The Questions section can provide very useful insights into the questions people are asking about your keyword. Understanding what information people are searching for, what questions they want answered, can guide your content writing. Your content should provide valuable information to people asking these questions. Add these keywords to your keyword list. Clicking on the name of your keyword list is going to bring you directly to the Keyword Manager Tool, where all of the keywords are compiled, along with key metrics. By following these steps you should be able to easily create a content plan, and even create some of the content. Timestamps: 00:00 Intro 00:40 What you'll be able to get out of this tutorial 01:01 First step: take a look at the competition 01:24 Getting the keywords you're missing and your competitor are targeting 02:42 Further filtering for better results 03:15 Insights from the keywords in your list 04:37 How Semrush helps you writing the actual content 06:32 Outro USEFUL RESOURCES Guide to Ecommerce SEO ► https://www.semrush.com/blog/ecommerc... SEO checklist for 2020 ► https://youtu.be/8BnoUS6cbWo How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q ➖ Propel your career forward with Semrush Academy ▶︎ https://smr.sh/KON Explore Semrush's blog for top marketing insights ▶︎ https://smr.sh/KOO Start your FREE TRIAL of Semrush ▶︎ https://smr.sh/KOM ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Instagram: https://www.instagram.com/semrush/ X: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semr... #contentmarketing #contentstrategy #createcontent #semrush Special thanks to MarketingInsights for their stats on Content Marketing: https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/ 8-shSAxeKO0 |
| Category | Science & Technology |
| Tags | content marketing strategy | content marketing | content marketing for beginners | content marketing course | content marketing full course | content marketing tips | content marketing 2024 | digital marketing tutorial for beginners | content strategy 2024 | content strategy tips | content strategy for website | semrush tutorial | semrush academy | semrush content marketing platform | semrush content | semrush content optimization | semrush content marketing toolkit | semrush content writing |
