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| Name | Dealer Forward: Creating a seamless digital retailing experience at your dealership |
| Video Uploader | Video From CBT News |
| Upload Date | This Video Uploaded At 31-01-2024 19:00:07 |
| Video Discription | Key Takeaways 1. Wickstrom notes that his dealership has relied heavily on technology to improve the customer journey, replacing traditional tools and steps in the process with innovative solutions that offer more convenient, enjoyable experiences. 2. Higher efficiency in terms of in-store sales is, for most car dealers, the ultimate goal of implementing and refining a digital retail approach. Wickstrom notes he was able to both improve internal efficiency and provide a better customer experience by taking steps to ensure buyers were in contact with just one representative throughout the entire purchase process, as opposed to speaking to multiple employees who may not communicate with each other. 3. Meanwhile, whether conducted online or in-store, managers oversee the entire buyer journey from behind the scenes to guarantee that the dealership is ready to close a sale the moment a customer commits to purchasing a vehicle. 4. Since the process is now less stressful, Wickstrom’s car shoppers feel they have better control over their experience and place more trust in the business to provide excellent customer service. This has increased the dealership’s gross revenue, led to higher close rates, and improved sales penetration. 5. Data is crucial to improving the digital retailing experience at any business. Cox Automotive’s products, including AutoTrader, Kelley Blue Book, and Dealer.com, reach seven out of ten internet car shoppers, making them a critical tool for the automotive sector. Wickstrom attests that the firm’s platforms offer unparalleled access to consumer information, delivering actionable insights that drive results for both the dealership and the consumer. --- CBT Automotive Network is a highly targeted, multi-media platform for retail automotive professional. Offering a daily newscast, informative articles, daily eNewsletters, a monthly magazine, webinars and 9 network shows hosted by the industry’s top trainers and thought leaders, CBT is the “go to” source for dealership staff from the showroom to the service bay. https://www.cbtnews.com/ https://twitter.com/CarBizToday B2e-LljrlB8 |
| Category | Autos & Vehicles |
| Tags | CBT News | retail automotive news | automotive news | car dealer training |
