Hi guys, Welcome to the Advanced Video Search Engine, and you are watching Event Marketing: 5 Tactics to Sell Out. That video is uploaded by Skift Meetings at 2018-08-06T01:45:01-07:00. We are promoting this video only for entertainment and educational purpose only. So, I hope you like & enjoy it. [jAeDUIQOXRc]
| Name | Event Marketing: 5 Tactics to Sell Out |
| Video Uploader | Video From Skift Meetings |
| Upload Date | This Video Uploaded At 06-08-2018 08:45:01 |
| Video Discription | Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. This video is brought to you by EventMobi, event management technology that makes the entire event lifecycle easier for professionals like you. https://eventmb.com/2McNzxI EventMB is the number 1 blog for event professionals. Subscribe to our YouTube channel to get instant updates. ********* ABOUT EVENTMB Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmb.com/2A5mY0m ********* OTHER HELPFUL VIDEOS 6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg Event Planning - the Worst & Best Job in the World: https://youtu.be/xRz7Rj6kPJU Get More Sponsors for Your Events: https://youtu.be/LBKry741SVg The 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk 4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw ********* GET SOCIAL Twitter: https://twitter.com/eventmb LinkedIn: https://www.linkedin.com/company/even... Facebook: https://www.facebook.com/EventManager... Pinterest: https://pinterest.com/emblog/ Instagram: https://www.instagram.com/readeventmb/ ********* Your boss wants more, your attendees want more, your competitors want a piece of the pie. Marketing events is not as easy at it used to be. Here are 5 of the most advanced tactics successful eventprofs are rolling out to make their events sell out Tactic #1 - Video 65% use video as a key part of their marketing strategy. To master video for your event: Make sure to collect plenty of footage, testimonials and recorded sessions from your event Use video strategically on social media ads. It performs better than words. Use live video in the lead up to the event to get FOMO Tactic #2 - Facebook 52% of event professionals say FB is their favorite channel for event marketing. Your audience will inevitably be on Facebook and as much as we like to think that we use Facebook for personal reasons, it has become also an arena to follow our passions and professional aspirations. What you should focus on if you plan to use Facebook strategically to market your event: Use Facebook ads. Google Facebook remarketing. Get that pixel on your site and pay less for immediate marketing opportunities with those that already visited your site. Be more precise with remarketing. Get a special tag on your check out page for abandoned registration and send targeted messages to get them to finish registration, a discount will incentivize. Use video in your ads. Tactic #3 - Email Marketing 65% of eventprofs say that email marketing is the most effective tool for promoting events. Get your email marketing right: Review your data and previous campaigns. What worked? Where did you get most clicks? Create an email sequence of attentively crafted promotion emails. Use the AIDA process of sales. Attention, Interest, Desire, Action. Get your emails aligned with the different cycles. Use email to reach out to abandoned carts. Tactic #4 - Scarcity In a world with so many events happening around us and the economy booming, how do we capture the attention of our attendees? Closing the doors is an effective strategy for some events to secure attendance and create a level of exclusivity. We see an unprecedented number of events asking people to apply, invitation-only events or a referral code system. How to master scarcity: Make your event invitation-only or by application. Look for a very targeted audience that would please your sponsors or that are keen to spend more. These are your primary targets, who you want in the room. Create higher pricing options. Usually, we discount to get more people through the door. Do the opposite to create disparity in your pricing and VIP areas. Keep aspects of the event secret. Secrecy goes hand in hand with scarcity. Keeping elements of the event available only to some attendees will raise curiosity and stimulate more registrations. Tactic #5 - Event Experience 60% of event planners say that the demand for experiences is increasing. How can you elevate your event to a 360-degree experience? Introduce elements of adventure. Are you engaging attendees to the next level, are you getting them to participate in special activities, tours, scavenger hunts, city activities. The ‘bleisure’ trend is pushing this kind of need in events around the world. Craft social programmes. Connect attendees with each other. Think creatively. Think how you deliver on the needs of your attendees. Design your event around your core objective to increase the experience levels. jAeDUIQOXRc |
| Category | Travel & Events |
| Tags | event planning | event management | conference planner | conference planning | event trends | event manager | event planning career | event marketing | video | facebook | sell out your event | promote your event | sell more tickets | tactics for event sales | eventprofs | email marketing | event experience | scarcity in events | secrets in events | marketing your event | marketing tactics | event planners | how to plan a successful event | how to plan an event successfully | event marketer |
