Hi guys, Welcome to the Advanced Video Search Engine, and you are watching From Boring to Iconic: Designing With Personality. That video is uploaded by The Futur at 2023-05-30T07:00:07-07:00. We are promoting this video only for entertainment and educational purpose only. So, I hope you like & enjoy it. [PRpr0_Iz4dI]
| Name | From Boring to Iconic: Designing With Personality |
| Video Uploader | Video From The Futur |
| Upload Date | This Video Uploaded At 30-05-2023 14:00:07 |
| Video Discription | In this video, Chris Do engages in a captivating conversation with acclaimed designer James Victore about the importance of design and its impact on perception. Join them as they delve into the fascinating world of visual communication and explore how luxury brands, car logos, and book covers shape our opinions and influence our choices. Discover the hidden meaning behind iconic symbols as Chris and James shed light on the intricate relationship between legibility and personality. They discuss how luxury brands embraced simplicity while preserving their heritage, challenging the notion of what makes a design visually appealing. With insightful examples, they demonstrate how we recognize shapes rather than individual letters, exposing the profound influence of craftsmanship and expertise in the design process. Delve into the controversy surrounding Kia's logo transformation and the significance of moving beyond traditional letterforms to embrace expressive iconography. Chris and James highlight the power of associations and the value of consistency in building a strong brand identity. They reveal how symbols become synonymous with feelings, ideas, and quality, making them memorable and recognizable even when they deviate from traditional norms. Furthermore, gain valuable insights into the role of typography in conveying messages and evoking emotions. James shares his perspective on injecting personality and humanity into design, emphasizing the importance of expressive elements that captivate and engage viewers. Whether it's book covers or restaurant menus, they remind us that design serves a greater purpose, inspiring curiosity and igniting our desire to explore. Join Chris Do and James Victore as they take you on an eye-opening journey through the realms of design, challenging preconceived notions and revealing the true power of visual communication. Don't miss out on this captivating discussion that will reshape your understanding of design's impact in our everyday lives. === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. PRpr0_Iz4dI |
| Category | People & Blogs |
| Tags | logo redesign | james victore | redesigning logos | redesigning characters | helvetica | kia new logo | rebrand | kia rebrand | brand repositioning | brand alignment | what is rebranding | branding mistakes | how to create a cover design | graphic designer | creative business | graphic design | creative class | the futur | how do you become creative | creative director interview | design class | advice for artists | cover design ideas | business of design | typeface | bad type | bad typography |
