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| Name | Google Tag Manager Ecommerce Tracking: GA4 Event Tag & Google Ads Conversion Setup |
| Video Uploader | Video From Loves Data |
| Upload Date | This Video Uploaded At 26-06-2024 15:00:13 |
| Video Discription | Learn how to set up ecommerce tracking in Google Tag Manager (GTM) to enhance your Google Analytics 4 (GA4) and Google Ads reporting capabilities. In this video, we’ll walk you through the steps to implement GTM ecommerce tracking on your website. You’ll learn how to configure a GA4 event tag to send ecommerce data, such as viewing items, adding items to the cart, and purchases, directly to Google Analytics. Additionally, we'll guide you through setting up a Google Ads Conversion Tracking tag to send purchase details to Google Ads, helping you optimize your ad campaigns. By the end of this tutorial, you'll be able to track ecommerce actions in GA4 and track the success of your Google Ads campaigns. Let’s get started with Google Tag Manager ecommerce tracking and unlock the full potential of your GA4 and Google Ads setup! YOUR EXTRA RESOURCES: ○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Shopify tracking setup – https://youtu.be/krFHfkiANjc ○ WooCommerce tracking setup – https://youtu.be/WTWpLWC7m1Y ○ Fix Squarespace ecommerce tracking – https://youtu.be/ptMDiJVaE-0 ○ Get the pre-configured GTM ecommerce container – https://lovesdata.co/gtm-ecommerce ○ Our courses – https://www.lovesdata.com/courses JUMP TO A TOPIC: 00:00 Introduction to ecommerce tracking 00:47 Setting up ecommerce triggers 03:44 Setting up GA4 event tag for ecommerce 06:10 Previewing the data layer for ecommerce 08:38 Setting up ecommerce variables 11:08 Setting up Google Ads conversion tag for purchases 13:13 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata Bc8iAKBB9-Y |
| Category | Education |
| Tags | Education Download MP4 | Education Download MP3 | Education Download MP4 360p | Education Download MP4 480p | Education Download MP4 720p | Education Download MP4 1080p |
