Video Discription |
It took K-dramas a little over 10 years to break into India's huge market dominated by Bollywood and the south film industry. K-Pop and Korean boy and girl bands are an inspiration for the youth as OTT platforms market Korean serials as if they were releasing a Hindi movie! See the story of how Korean culture has slowly seeped into the Indian mainstream.
#koreandrama #koreandramas #koreanhindimix
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Sources
The Print
After K-pop, K-drama, K-food, Indian fans are now getting married the Korean way, Monami Gogoi, October 18, 2022
Indians have a new K in their lives. Not Karan Johar and Ekta Kapoor; Monami Gogoi; November 22, 2020
The Wall Street Journal
In Hunt for Next Squid Game, streaming services battle for South Korean shows; Jiyoung Sohn and Timothy W Martin; December 28, 2021
Your Story
Only 10 pc of 503 million Indians pay for OTT services: EY report, Tarutr Malhotra; April 28, 2022
Pink Villa
Ekta Kapoor announces re-run of Smriti Irani’s popular show ‘Kyunki Saas Bhi Kabhi Bahu Thi’; Pinkvilla Desk; February 15, 2022
Hindustan Times
K-drama to K-pop: Is India finally warming up to the Korean wave?; Monami Gogoi; October 25, 2017.
The Times of India
‘K’ wave sweeps India with BTS, Korean dramas ‘Squid Game’, ‘Hometown Cha-Cha-Cha’ and more; PTI; October 8, 2021
India Today
Why Indians are fascinated by K-dramas; Deepanjana Pal; May 1, 2021
Oh! These Turks; Mitali Saran; October 3, 2020
The Telegraph
Turkish TV shows are making us dizzy: here’s why and what to watch for starters; Chandreyee Chatterjee; July 2, 2022
The Guardian
How Turkish TV is taking over the world; Fatima Bhutto; September 13, 2019
Forbes
Flower of Evil Becomes Duranga As India’s First Korean Drama Remake; Joan MacDonald; August 17, 2022
Live Mint
Netflix’s megahit Squid Game makes history at Emmy awards; Bloomberg; September 14, 2022
After Korean dramas, now Turkish shows gain fan following; Lata Jha; July 27, 2022
Hindi entertainment channels see 20-30% drop in viewership; Lata Jha; June 7, 2022
Business Standard
What explains the stagnation of the cable TV industry in India?; Krishna Veera Vanamali; November 22, 2021
Outlook
Can Netflix Woo Indian Binge-Watchers with Ad-supported Cheaper Plans?, Outlook Business Team, July 22, 2022
The Economic Times
Ekta Kapoor’s 3-decade career got her TV’s ‘Queen of Desi K-dramas’ title. Now, she’s cracked the OTT code; ET Online; June 7, 2022.
How K-POP and Korean drama had their biggest breakthrough in India amid the pandemic; Shephali Bhatt; November 17, 2020
Here’s Why Turkish soaps are a cultural force to reckon with!; Delshad Irani; February 22, 2017
Indian Express
Odisha’s Shreya Lenka is the first Indian to become a K-Pop artiste, joins music group Blackswan; May 30, 2022
K-dramas and now K-products: Indian viewers get ‘K’ brand conscious; PTI; January 18, 2022
Al Jazeera
K-craze: Korean dramas and culture are taking India by storm; Suparna Sharma; September 15, 2021
First Post
Resurrection: Ertugrul, currently on Netflix far exceeds its reputation as a Turkish Game of Thrones; Pradeep Menon; July 19, 2020
The Siasat Daily
Katrina Kaif and her love for Dirilis: Ertugrul; Rasti Amena; February 3, 2022
The Hindu
Now Streaming in India: Korean, Turkish and Chinese; Aditya Mani Jha; August 28, 2020
The Republic
Meet Priyanka Mazumdar & Siddhant Arora, Indian Origin K-pop Artists Part Of Korean Bands; Princia Hendriques; Feb 2, 2022 cNtGV6kfDuI |