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| Name | TATA INDICA -The Untold Story!! History Of TATA INDICA || The Man Behind India's First Own Car || |
| Video Uploader | Video From Business Wala Indrajit |
| Upload Date | This Video Uploaded At 07-07-2022 13:05:42 |
| Video Discription | TATA INDICA -The Untold Story!! History Of TATA INDICA || The Man Behind India's First Own Car || #3things #tataindica #ratantata Hello everyone today we will discussed about The History of Tata Indica!! Cars have always been symbols of patriotism and pride, and they have also been an engine of rapid economic growth in nations across the world. Brands like Toyota, Rolls-Royce, Mercedes-Benz, Ford, Fiat and Hyundai have been flagbearers for their respective countries. By the early 1990s, India had launched spacecraft and missiles but it did not have a car that it could call its own-a car that had been designed, developed and produced within the country. Would India ever have that car worthy of its national stature and pride? Ratan Tata, who was then chairman of the Tata Group and Tata Motors he was determined; he and his team forged ahead with the Tata Indica. Indeed, the name of this car, Indica, spelt pride in the nation. In many ways, this courageous decision brought to mind the determination of Jamsetji Tata, more than a century ago, to create India's first integrated steel plant. At that time, he had to override the cynical reaction of the British, who thought that Indians could never make their own steel. Now, history was repeating itself. Then there was the question of the car manufacturing facility itself. A new manufacturing unit could have cost more than $2 billion at that stage, a huge amount that possibly would have rendered the project a non-starter. Here, again, Ratan Tata and his team at Tata Motors took a road less travelled and it ended up making all the difference. They searched around the world and found a disused Nissan plant in Australia, which was offered to them for sale at barely one-fifth of the cost of a new plant. Engineers of Tata Motors carefully dismantled this plant-brick by brick-carried it across the seas, and rebuilt it in Pune. It took just six months to accomplish this Herculean task. The Tata Indica was manufactured not just with technological precision but also with great pride and love. Ratan Tata used to visit the Indica manufacturing facilities quite often. On one such early visit, he noticed operators fixing the rear strut of the car manually. The operator would have to bend down 600 times to complete this operation on 300 cars each day. Ratan Tata called his managers immediately. 'How can we expect our men to do this throughout their lives? Surely it will damage their health. We must provide an automation solution on priority. The engineering department rose to the occasion and quickly developed a fixture to semi-automate the operation. Operators remember this fondly even today. The Tata Indica was launched in 1998 to fabulous bookings and response. But it soon encountered several engineering and quality problems-uneven tyre wear, belt noise and defective pulleys-which came in for a lot of criticism. Ratan Tata led from the front and steered the company's efforts towards the improvements that were required immediately. Deep within the team there was great resilience, undying hope and a strong commitment to making this pioneering venture, India's very first car, a great success. The team worked very hard, and it succeeded. A new, robust Indica was ready by 2001 with all the key quality problems addressed and completely eliminated. It was launched as Tata Indica V2, with the punchline 'Even more car per car'. The impact of the Indica V2 was extraordinary and immediate. It marked not just the revival of indica its brilliant success. It became the fastest-selling automobile in Indian history when it completed the sale of 1,00,000 cars in less than eighteen months. Despite an overall economic slowdown in 2001, it recorded a handsome growth of over 46 per cent in that year. The reputed television programme BBC Wheels declared the Indica the 'best car in the Rs 3 lakh to Rs 5 lakh category'. The confidence was back. There had been a hiccup but the team at Tata Motors had proven itself more than capable. India's first indigenously designed car had conclusively been a great success. Why did Ratan Tata take on the challenge of making India's own car? Listen to his words: 'I had a strong conviction,' he says, that our engineers, who could put a rocket into space, could produce our own car. And when we took up the challenge, we went out and got expertise wherever it was necessary. Everything we had in it was ours. So, to me [the Indica] was a great feeling of national achievement.' This feeling of national pride and achievement, of contributing to nation-building-may it inspire each of us in what we wish to do with our own lives. Fulfilment comes from our contributions, however small or large, to our community and our nation. That is my foremost lesson from the story of Tata Indica, India's own car. So please watch & enjoy the video. Thanks & regards 3things 4-ZS3nZXRxc |
| Category | Education |
| Tags | Telco | Tata Indica | tata cars | indias first own car | inspirational story | TATA INDICA The Untold Story | The Man Behind India's First Own Car | Our First Own Car TATA INDICA | jamsetji Tata | Tata indica v2 | first indian passenger car | history of tata indica | evolution of tata indica | everything about tata indica | bharat ratna for ratan tata | ratan tata speech | tata business | story of tata | Hindi |
