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| Name | HISTORY OF DeSoto (1928-1961) - Sejarah Mobil Berlegenda DeSoto |
| Video Uploader | Video From Keluarga Sinting Jerman |
| Upload Date | This Video Uploaded At 17-05-2021 06:11:07 |
| Video Discription | #DeSoto #historyofdesoto #sejarah #mobil #DeSoto DeSoto was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. 1929–1942 The DeSoto make was founded by Walter Chrysler on August 4, 1928, to compete with Oldsmobile, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge and Plymouth also added to the lower end of Chrysler family in 1928. The marque was named after the Spanish explorer Hernando de Soto, who led the first European expedition deep into the territory of the modern-day United States (Florida, Georgia and Alabama) and was the first documented European to have crossed the Mississippi River. The DeSoto logo featured a stylized image of the explorer. In 1929 a total of 81,065 single-model DeSotos were produced, a first-year record in the U.S. until eclipsed by the 1960 Ford Falcon.[2] However, shortly after the DeSoto was introduced, Chrysler completed its purchase of Dodge Brothers, giving the company two mid-priced makes. Initially, the two-make strategy was relatively successful, with DeSoto priced below Dodge models. Despite the economic times, DeSoto sales were relatively healthy, equaling Dodge at around 25,000 units in 1932. In 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales. The DeSoto received Chrysler's streamlined 1934 Airflow bodies, but on a shorter wheelbase; the design proved unpopular with consumers. Unlike Chrysler, which still had more traditional models on which to fall back, DeSoto was hobbled by the Airflow design until its 1935 Airstream arrived. Aside from its Airflow models, DeSoto's 1942 model is probably its second-most memorable model from its early years, when the cars were fitted with powered pop-up headlights, a first for a North American mass-production vehicle. (The Cord 810 introduced dashboard hand-cranked hidden headlamps in the 1936 model year.) DeSoto marketed the feature as "Air-Foil" lights ("Out of Sight Except at Night") 1946–1960 After wartime restrictions on automotive production were ended, DeSoto returned to civilian car production when it reissued its 1942 models as 1946 models, but without the hidden-headlight feature, and with fender contours extending into the doors, like other Chrysler products of the immediate postwar period. Until 1952, DeSoto used the Deluxe and Custom model designations. In 1952, DeSoto added the Firedome with its 276-cid Hemi engine. However, in 1953, DeSoto dropped the Deluxe and Custom names and designated its six-cylinder cars the Powermaster and its V8 car remained the Firedome. At its height, DeSoto's more popular models included the Firesweep, Firedome and Fireflite. The DeSoto Adventurer, introduced for 1956 as a high-performance hard-top coupe (similar to Chrysler's 300), became a full-range model in 1960. In 1955,[4] along with all Chrysler models, DeSotos were redesigned with Virgil Exner's "Forward Look." DeSotos sold well through the 1956 model year. That year, for the first and only time in the marque's history, it served as pace car at the Indianapolis 500 The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60% lower than those of 1957 in what would be DeSoto's worst year since 1938. The final decision to discontinue DeSoto was announced on November 18, 1960, just 47 days after the 1961 models were introduced. SwssPb2ypds |
| Category | Science & Technology |
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