Hi guys, Welcome to the Advanced Video Search Engine, and you are watching How to brand anything | Youri Sawerschel | TEDxEHLLausanne. That video is uploaded by TEDx Talks at 2022-01-10T11:40:29-08:00. We are promoting this video only for entertainment and educational purpose only. So, I hope you like & enjoy it. [z_YNMsS6NLk]
| Name | How to brand anything | Youri Sawerschel | TEDxEHLLausanne |
| Video Uploader | Video From TEDx Talks |
| Upload Date | This Video Uploaded At 10-01-2022 19:40:29 |
| Video Discription | The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, the ESSEC Business School in Paris, EHL (Lausanne/Singapore) and Geneva School of Business (HEG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx z_YNMsS6NLk |
| Category | Nonprofits & Activism |
| Tags | Brand | Business | Communication | Creativity | English | Perception | Storytelling | TEDxTalks |
