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| Name | Laws Of UX: Jakob's Law (Law Of Familiarity) |
| Video Uploader | Video From Reef Digital Agency |
| Upload Date | This Video Uploaded At 16-09-2020 00:00:00 |
| Video Discription | Jakob's law is one of the 20 'Laws of UX' (https://lawsofux.com/). The Laws of UX is a collection of the maxims and principles that designers can consider when building high quality and engaging user interfaces. Jakob's law states that users spend most of their time on other sites. This means that users prefer your site to 'work' the same way as all the other sites they already know. (Don't make me think.) - Users will transfer expectations they have built around one familiar product to another that appears similar - By leveraging existing mental models, we can create superior user experiences in which the user can focus on their task rather than having to 'learn your version' of things. This concept is also referred to as The Law Of Familiarity. --- If you have any questions about this topic or would like to discuss your digital marketing strategy in more detail, please feel free to reach out to us at any time: Email: hello@reefdigital.com.au Website: https://reefdigital.com.au/ To stay up to date with the latest in the industry, follow us on LinkedIn: https://bit.ly/Reef-LinkedIn 6RHk9A43dn4 |
| Category | Education |
| Tags | ux | user experience | laws of ux | jakobs law | conversion optimisation | cro | yt:cc=on |
