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| Name | 193 WP-Tonic: Oli Gardner on Landing Pages and Conversion Rate Optimization |
| Video Uploader | Video From WP-Tonic |
| Upload Date | This Video Uploaded At 18-05-2017 14:33:12 |
| Video Discription | Oli Gardner, the co-founder of Unbounce, joins us to talk landing pages, and conversion rate optimization for pages. There's a lot of psychology behind what landing pages are, and why they are superior to inner pages for pushing a specific offer. We look at all the things you should know about landing pages, and what makes people click. Unbounce https://unbounce.com/ ================== Table of Contents for Episode 193 0:00 Podcast intros. 1:13 How Oli got into digital marketing. 2:09 What is the difference between a landing page and an ordinary page on your site? What specific purpose does a landing page serve? 3:21 What is attention ratio? How does it relate to where people click and what action s they take? 4:59 What are some common mistakes that people make with clarity of message? 8:51 What role does design play in optimizing a page for conversion? 11:20 We need data for A/B testing. What is a good sample size for A/B data? How long should those tests run? Defining your ideal customer. 17:47 The power of social proof. Who should you be using in testimonials to influence your target customers? 22:01 How much automation should you use in marketing? How machine learning is going to change everything in the next few years. 25:56 How can designers, marketers, and copywriters work together? What is the ideal workflow for page design, and page optimization? 28:57 Advice for writing headlines. 30:47 Thoughts on videos. Don;t do things just because other people are doing it. How to use video in a powerful way. 33:45 Have an open mind when optimizing pages. Trusting the data. Using what you have to improve. 35:20 Some other influencers to follow and watch presentations by. The upcoming Call to Action Conference. 42:30 What would Oli tell his younger self to make his journey easier? What does a modern marketer need to succeed? 44:10 The strengths and weaknesses that Oli sees in the WordPRess ecosystem. 46:00 What are some tips that Oli has for speakers and presenters looking to up their game? 47:47 Podcast outros. ================== Links mentioned during the show: TinEye https://www.tineye.com/ Sample Size Calculator https://www.surveysystem.com/sscalc.htm Hotjar https://www.hotjar.com/ The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations https://unbounce.com/conversion-rate-optimization/unbounce-conversion-benchmark-report/ Readable.io https://readable.io/ Retrement of AlchemyAPI on BlueMix https://www.ibm.com/blogs/bluemix/2017/03/bye-bye-alchemyapi/ Watson Developer Cloud (BlueMix) https://www.ibm.com/watson/developercloud/natural-language-understanding.html Watsonfinds (WordPress plugin) https://wordpress.org/plugins/watsonfinds/ Qualaroo https://qualaroo.com/ Wistia https://wistia.com/ Call To Action Conference 2017 http://calltoactionconference.unbounce.com/ Mathew Sweezey (Salesforce) https://twitter.com/msweezey Wil Reynolds https://twitter.com/wilreynolds Tyler Farnsworth https://twitter.com/tylerfarnsworth How To Deliver a TED Talk (Jeremy Donovan) https://www.amazon.com/How-Deliver-TED-Talk-Presentations/dp/1468179993 =================== Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 =================== WP-Tonic is both a WordPress maintenance and support service, and the publisher of a weekly WordPress business podcast. PTjIsMXrWvE |
| Category | Howto & Style |
| Tags | WordPress | oli gardner | unbounce | landing pages | conversions rate optimization | how to build a landing page that converts | wp-tonic | landing page cro | landing pages for health industry | conversion rate optimization | call to action unbounce | best wordpress landing page | conversion rate optimisation | landing page psychology dale calvert | landing pages conversion rate | landing page unbounce podcast | unbounce cta conf 2017 |
