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| Name | How Moncler Genius strategy works and evolves | Luxury Brand Case Study |
| Video Uploader | Video From Fashion Brief |
| Upload Date | This Video Uploaded At 08-01-2021 11:00:20 |
| Video Discription | Moncler is an Italian skiwear brand with a French origin. After the acquisition of Remo Ruffini in 2003, he revived the brand with plenty of creative initiatives. Moncler Genius has been launched in 2018 and it is now the third generation. Its special and out-of-the-box business model by cooperating with different designers from various industries draws an array of attention in the fashion industry. During a hard time in 2020, the Genius strategy has evolved into its 2.0 version and the evolution will not stop in the future. In this episode, you will learn from how Remo Ruffini reconstructs Moncler with his branding strategy. 00:00 Intro of the episode 00:36 Brief Intro of Moncler/ creative marketing approach 05:19 Moncler Genius strategy 09:35 Genius 2.0 under the pandemic 12:41 Similar cases of competitors in the fashion industry 15:38 Acquisition information of Moncler 16:55 Summary of the episode #BrandStrategyUnderPandemic #MonclerGenius /Recommendations Moncler website: https://www.moncler.com/en-us/ BoF x Remo Ruffini interview: https://www.youtube.com/watch?v=WHq4u88aiqY 24 Anti-laws of marketing in luxury: https://www.youtube.com/watch?v=n8o9GPzJsPs y0aUgSGxW8c |
| Category | Education |
| Tags | marketing strategies | business of fashion | fashion insights | fashion business analysis | fashion branding strategy | luxury marketing | luxury branding strategy | luxury business analysis | fashion industry analysis | Digital fashion | Instagram fashion | social retail | online fashion show 2020 | fashion e-commerce | fashion industry 2020 | fashion industry pandemic | moncler | moncler genius | tod's T factory | genius 2.0 | fashion omnichannel | omnichannel | moncler jacket |
