Video Discription |
(8 Jul 2010) SHOTLIST
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Associated Press Television
Paris, France, 7 July, 2010
1. Exterior, Place Vend�me
2. Various backstage, makeup
3. Cutaway Valentino designers Maria Grazia Chiuri and Pier Paolo Piccioli
4. SOUNDBITE (English) Maria Grazia Chiuri, Valentino designer:
"We wanted to propose a good balance between the past, the present, and we hope the future, for this company, and so we propose a collection like a wardrobe, with a suit, a coat, also there is a little story about the petite robe noir (little black dress), normally the petite robe noir is a minimalist but we are proposing it a different way, more pretty, more dangerous in some ways, different ways, but we think it's a sense of couture in any case, it's very important to do, with the collection."
5. Cutaway Maria Grazia Chiuri
6. SOUNDBITE (English) Pier Paolo Piccioli, Valentino designer:
"We really believe that we can use the traditional workmanship from the past to do modern silhouettes, to dress up new girls and new customers for couture, because we really believe that it's important to know very well the past and the magic of couture, to translate in a contemporary world."
Maria Grazia Chiuri: "In any case the couture is a dream. And though we think that with a dream arrives also a young woman that begins to know the culture of couture. It's very important. And at this moment everybody wants something iconic, limited edition - and couture is all that. So we think there is a good future for couture."
(Reporter: "And for Valentino?")
Maria Grazia Chiuri: "Oh, I hope, of course!"
7. Cutaway Pier Paolo Piccioli
8. Various of fashion show
9. Various of finale
10. Designers on runway
11. Audience applauds, with American actress Leighton Meester in front row
STORYLINE
VALENTINO'S NEW DESIGNERS BRAVE THE CATWALK
Valentino's new design duo, who've been charged with the difficult task of rejuvenating the label's aging customer base, had something for everyone or, depending on how you look at it, for nothing for anyone, with a collection that paired matronly chiffon blouses with the miniest of minidresses on Tuesday (7 July 2010).
Designers Pier Paolo Piccioli and Maria Grazia Chiuri, who were promoted out of Valentino's lucrative accessories
division, after the designer who briefly replaced founder Valentino Garavani was dismissed, have demonstrated their
predilection for creeping hemlines in seasons past, to mixed reviews.
They gave it another shot, sending out pretty little bustier dresses that grazed the tops of the models' gazelle
thighs.
Sometimes the dresses, in black, beige, sea green and baby pink, were worn alone, sometimes layered over
long-sleeved chiffon blouses that felt like they were channeling a 1970s schoolmarm.
With its beige petticoat-like structures layered on top of some of the looks, the collection was spot-on the innerwear-as-outerwear trend.
One model sported what looked like birdcage, in translucent silk with visible bone-work, that trapped her arms inside.
Bows, one of the hallmarks of the ultra-feminine brand, were everywhere, adorning one sleeve of a leather skirt suit in powder pink, the beaded, kitten-heel mules worn by all the girls and the back of low-cut leather gloves.
It was a pretty collection, overall, but one that might prove a hard sell to the over-17 set, whose thighs no longer resemble those of a deer.
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