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| Name | Service Marketing Mix | The 7P's of Service Marketing (Marketing Video 5) |
| Video Uploader | Video From Marketing91 |
| Upload Date | This Video Uploaded At 27-11-2020 09:41:07 |
| Video Discription | View all our courses and get certified on https://academy.marketing91.com Service Marketing Mix refers to the strategies, processes, and actions used by an organization to encourage and promote its products and services among customers. Service Marketing Mix includes mostly intangible services like hospitality, legal, healthcare, education, insurance, logistics, etc. Service Marketing Mix- 7 Ps 7P’s-Product Product refers to features and benefits provided to the customers. It is intangible and cannot be measured in terms of feel, look, etc. Product [Hotel] Core product – Rest, sleep Basic product – Room, bathroom Expected product – Fresh towel, clean bed Potential product – Wi-Fi Augmented product – Choosing a room 7P’s-Price Price refers to the value at which the service is offered by the brand and the customer’s perception of that value 7P’s-Place Place refers to the location where the service provider and the user conduct the service. A customer-friendly environment helps to enhance the offered services. 7P’s-Promotion Promotion refers to the various communication channels like direct and online marketing and advertising that helps to promote the services amongst a larger audience. 7P’s-Promotion [Etihad Airways] - Main partner of the football club Manchester City - Sponsors stadium, jersey and the club stadium 7P’s-Promotion [Byju’s] - Sponsors Indian Cricket Team till 2022 - The logo will be displayed on the player’s shirts 7P’s-Physical Evidence Physical Evidence refers to tangibles and Servicescape that helps the customers to understand the service like signs and business card 7P’s- Physical Evidence [Airlines] 1. Luxury three-room apartment in the sky 7P’s-Process Process refers to the activities that help in effective service delivery 7P’s-People [Types of Service Personnel] People refer to the workforce who is responsible for delivering the service to the customers Types of Service Personnel include - High-contact personnel - Low-contact personnel - Skilled and professional - Non-professionals - Support personnel 7P’s-People [Award for Best Cabin Crew] - Singapore Airlines This video is on the service marketing mix and has the following sub-topics Time Stamps 0:00 Introduction to Service Marketing Mix 00:45 Service Marketing Mix 7 Ps 01:14 7P’s Product 01:41 7P’s Product [Hotel] 04:51 7P’s Price 05:40 7P’s Place 06:39 7P’s Promotion 06:55 7P’s Promotion [ Etihad Airways] 07:18 7P’s Promotion [ Byju’s] 07:46 7P’s Physical Evidence 08:22 7P’s Physical Evidence [Airlines] 09:04 7P’s Process 09:57 7P’s People [Types of Service Personnel] 10:50 7P’s People [Award for Best Cabin Crew] VKJDhKgDug0 |
| Category | Education |
| Tags | Marketing | Marketing mix | Service Marketing mix | 7 Ps of marketing |
