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| Name | User Generated Content Marketing Campaign - New York Times Example |
| Video Uploader | Video From Craft of Warfare - Strategize. Scaleup. Startup |
| Upload Date | This Video Uploaded At 14-05-2023 04:13:44 |
| Video Discription | The Power of User-Generated Content Marketing: Lessons from The New York Times Melanie Deziel talks about user-generated content (UGC) marketing, which has become a popular strategy for brands to increase organic reach and engagement with their audience. However, there are challenges that come with UGC campaigns, and many brands struggle with creating content that resonates with their audience. The Challenges of User-Generated Content Marketing One of the biggest challenges with UGC marketing is understanding why people would want to talk about a brand. Brands often make the mistake of focusing on what they want their audience to do rather than understanding what their audience is already doing. To create a successful UGC campaign, it's important to identify organic behaviours that are already happening and tap into them instead of manufacturing content. Another challenge with UGC marketing is that it can come off as forced or inauthentic. Brands need to find a way to encourage their audience to create content without making it feel like a chore or obligation. This can be especially challenging if the brand is not naturally part of the conversation or culture that their audience is participating in. Lessons from The New York Times Melanie talks about her experience with New York Times as a brand that had successfully navigated the challenges of UGC marketing. When NYT wanted to build the digital footprints of their print product, they identified an organic behaviour that was already happening on Instagram - people posting pictures of their newspaper. Incentivizing User-Generated Content on Instagram The New York Times created a dedicated Instagram account called "my NY Times" where they would repost user photos of their newspaper. By doing this, they were able to tap into a behaviour that was already happening and elevate it to create a UGC campaign. New York Times' UGC campaign incentivized their audience to create content. By reposting user photos, they gave their audience a chance to be featured on the account and gain recognition. This was a smart move because it encouraged their audience to create content without making it feel like an obligation. The key lesson to learn from The New York Times' UGC campaign is to find out what type of content your users like to create and find a way to elevate that. Instead of trying to make users create content, figure out what content your users are already creating and find a way to tap into that. Melanie Deziel is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust." Follow Jagged with Jasravee Website : https://jasravee.com/ Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://campsite.bio/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Master Sun is the consulting brand of Adiva L. P. Ltd.. Master Sun is a hands-on, execution-focused strategy consulting firm.We help businesses in development of strategy, scaling up and starting up. Follow Follow Master Sun Consulting on Social Media Linkedin Page : https://www.linkedin.com/company/3805203/admin/ Facebook Page : https://www.facebook.com/MasterSunAdiva/ Instagram : https://www.instagram.com/mastersunconsulting/ Blog : https://strategy-execution.blogspot.com/ 5cO4N3fzoCk |
| Category | Education |
| Tags | branded content | brandingstrategy | brandmanagement | brandstrategymatters | brandstrategyprocess | content marketing 101 | marketing content | marketingstrategies | new york times marketing | newspaper marketing | user generated | user generated content | user generated content campaign | user generated content creation | user generated content example | user generated content examples | user generated content instagram | user generated content marketing | what is user generated content |
