Hi guys, Welcome to the Advanced Video Search Engine, and you are watching Winning customers requires "content supply chain" excellence. That video is uploaded by McKinsey on Marketing & Sales at 2012-11-12T07:27:47-08:00. We are promoting this video only for entertainment and educational purpose only. So, I hope you like & enjoy it. [nY_VIo5nVXM]
| Name | Winning customers requires "content supply chain" excellence |
| Video Uploader | Video From McKinsey on Marketing & Sales |
| Upload Date | This Video Uploaded At 12-11-2012 15:27:47 |
| Video Discription | David Edelman describes the content pipeline, and how it needs to feed and inform interactions across all touchpoints with the customer. Read more at the CMSO Forum site [http://cmsoforum.mckinsey.com/] nY_VIo5nVXM |
| Category | People & Blogs |
| Tags | CMO | McKinsey | advanced analytics | analytics | data | Big Data | social media | social media data | marketing | social media marketing | conversation | conversation marketing | buzz | ROI | multichannel | content marketing | touchpoint | customer experience | customer experience management | customer intelligence | business intelligence | influencer marketing | brand advocacy | customer advocacy |
