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Foreign return, Priyanka Gill looked at ecommerce quite differently than most of us. She says the framework of ecommerce is very manly, women do not shop that way. She unleashed amazing startup ideas for women in India that makes her almost invincible in her territory.
Priyanka Gill, Founder & CEO of POPxo has built the company into a highly data driven media-tech platform. Priyanka was ahead of the market in spotting the big gap in female-focussed content. She created POPxo as a safe and empowering destination for women users. POPxo videos alone garnered over 150 million video views. POPxo has become the voice for Indian women. In June 2017, POPxo Founder recognised the need to bring individual influencers on to a single platform for brand positioning and marketing. She launched Plixxo, India’s largest influencer marketing platform with over 38,000 influencers.
Launched in July 2017, Plixxo is a marketing platform that works as a liaison between social media influencers and brands. With more than 37,000 influencers across 100 cities, it has the country’s most influential bloggers on one platform who have an overall reach of 60 million followers. Within a year of its inception, Plixxo has become an ideal go-to platform for all the upcoming and established influencers in India. It has successfully helped brands like Ajio, Cadbury, Amway, Puma, Chandon, Oppo, Honor and many more brands in creating engaging campaigns and reaching a wider audience.
Luxeva is a digital-first luxury content platform for women and men. It covers all lifestyle categories with a strong affiliate product sales component.
The three platforms work in tandem to redefine digital media in India and unlock the potential of content, community and commerce. The company prides itself in its 183-strong team, 68% of which are women. Luxeva Limited’s leadership team has a 60-40 ratio of women to men.
The platform enables brands to connect to bloggers, YouTubers, campus ambassadors and celebrity influencers across a variety of categories including fashion, beauty, decor, tech, food, travel, lifestyle and parenting. A tech-enabled platform, Plixxo enables brands to reach a wider audience for their messaging and track influencer-led marketing campaigns in real time.
POPxo claims to be India’s largest digital community for women where Indian women read, watch, shop and hangout. It claims to have over 40 million monthly active users. POPxo creates digital content about all things women care about. It has four content verticals - Lifestyle, Fashion, Beauty and Wedding. It is available on desktop, mobile web and via Android + iOS apps with a strong and engaged presence across all major social media platforms. POPxo has 82% female users who spend over 3 million hours. Every month the platform engages over 2.5 billion monthly engagements across platforms. POPxo has partnered with over 250 brands to create branded content.
About BusinessClass: An interactive show with leading industry figures, the Business Class is hosted by Shantanu Prakash – a revered name in the industry. His insightful conversation with new-age startups, founders and subject matter experts give viewers an inside into the culture of startups, their biggest challenges and their efforts to overcome them. From his extensive experience with the country’s most renowned investors, Shantanu also gives valuable business startup advice to these fast propelling startups.
About FounderIndia: FounderINDIA is India’s first digital business news platform that broadcasts talk shows, chats, conversations, interviews with leading figures from the world of business, politics, sports, entertainment, social sector and others.
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